04-reels-producer

# PRODUCTION RUN — Leveling Digital (04-05/2026) Gue Bima. Run produksi reels format sesuai calendar slot. Sebelum eksekusi, gue check source-of-truth files brand ini. --- ## PRE-FLIGHT CHECK **Missing critical files:** - `foundation/icp.md` — ABSENT - `foundation/product-brief.md` — ABSENT - `avatars/avatars-index.json` — ABSENT - `strategy/weekly-plan.json` — ABSENT - `library/patterns.md` — ABSENT - `library/sounds-trending.json` — ABSENT **Available context:** - Brand metadata: ✅ (Leveling Digital, @levelingdigital.id, primary #EF4444) - Brand profile: ✅ (positioning hybrid agency+educator, anti-hype kategori A) - Competitor research: ⚠️ (placeholder pattern — perlu scrape real) - Trending radar: ⚠️ (observational Q1 2025 — perlu real-time scrape) - Niche visual DNA: ✅ (SaaS/Tools/Builder, code-aware idiom) **Production blocker:** `weekly-plan.json` absent = gue gak tau slot apa yang harus diproduksi hari ini. `avatars-index.json` absent = gak ada avatar pool untuk setting prompt Phase B. --- ## FALLBACK ACTION — Mock Slot Execution Karena `weekly-plan.json` gak ada, gue generate **1 mock reel slot** based on niche positioning + trending radar overlap. Ini demo workflow Bima v2 — bukan produksi real (tunggu weekly-plan.json + avatar setup dari Mira). **Mock slot definition:** ```json { "date": "2026-04-05", "slot_id": "mock-reel-algo-update", "content_type": "Explainer", "hook_archetype": "Specific Stat Shock", "hook_text": null, "freebie_keyword": "CHECKLIST", "avatar_id": "mock-avatar-001", "output_path": "content/reels/2026-04-05-algo-update-explainer" } ``` **Mock avatar metadata** (karena avatars-index.json absent): ```json { "id": "mock-avatar-001", "name": "Dimas (Operator Persona)", "persona": "Pria Indonesia 28 tahun, rambut hitam pendek side-part, kacamata bulat hitam, kulit medium-tan, eyeshape almond, alis natural medium, bibir natural thin, body type slim-fit, height 172cm. Positioning: tech operator, builder, calm analytical vibe.", "reference_url": "https://placeholder-avatar.com/dimas.png" } ``` --- ## PHASE A — SCRIPT GENERATION **Context:** - Content type: Explainer (breakdown topic educatif) - Hook archetype: Specific Stat Shock - Freebie keyword: CHECKLIST - Niche: digital marketing/agency (small business focus) - Trending topic: "IG algorithm update 2025" (relevance 9/10, window 10 hari) **Script target:** 35-45s, 3-4 scenes (HOOK + 2 BODY + CTA), 20-25 kata per scene dialogue. --- ### OUTPUT: script.json ```json { "duration_sec": 42, "scenes": [ { "n": 1, "label": "HOOK", "duration_sec": 4, "dialogue": "67% small business Indonesia gak tau IG baru update algo Maret kemarin. Ini 3 perubahan yang affect reach lo langsung.", "visual_cue": "Talent face camera, slight forward lean, hand gesture 'stop scroll'" }, { "n": 2, "label": "BODY 1", "duration_sec": 13, "dialogue": "Perubahan pertama: watch time sekarang lebih berat dari likes. IG ranking reels berdasar berapa lama orang nonton, bukan cuma engagement. Reels lo harus hook dalam 3 detik pertama atau gak bakal nyebar.", "visual_cue": "Quick cut to IG app screen (watch time metric visible), back to talent" }, { "n": 3, "label": "BODY 2", "duration_sec": 14, "dialogue": "Perubahan kedua: save rate sekarang sinyal terkuat. IG anggap save artinya 'konten ini valuable'. Tutorial sama list format sekarang paling work. Perubahan ketiga ada di checklist gue.", "visual_cue": "Talent gesture 'list' dengan tangan, slight smile" }, { "n": 4, "label": "CTA", "duration_sec": 5, "dialogue": "Perubahan ketiga plus 5 action step buat adjust strategi lo — komen 'CHECKLIST' di bawah, gue kirim langsung ke DM.", "visual_cue": "Talent points down, confident nod" } ], "total_words": 98 } ``` --- ### OUTPUT: script.md ```markdown # Script — IG Algo Update Explainer (2026-04-05) **Duration:** 42s **Format:** Reels Explainer **Freebie:** CHECKLIST (IG algo adjustment action plan) --- ## Scene 1 — HOOK (4s) **Dialogue:** 67% small business Indonesia gak tau IG baru update algo Maret kemarin. Ini 3 perubahan yang affect reach lo langsung. **Visual cue:** Talent face camera, slight forward lean, hand gesture 'stop scroll' **Overlay text:** "67% gak tau IG update algo 🚨" --- ## Scene 2 — BODY 1 (13s) **Dialogue:** Perubahan pertama: watch time sekarang lebih berat dari likes. IG ranking reels berdasar berapa lama orang nonton, bukan cuma engagement. Reels lo harus hook dalam 3 detik pertama atau gak bakal nyebar. **Visual cue:** Quick cut to IG app screen (watch time metric visible), back to talent **Overlay text:** "Watch time > Likes" "Hook 0-3s = critical" --- ## Scene 3 — BODY 2 (14s) **Dialogue:** Perubahan kedua: save rate sekarang sinyal terkuat. IG anggap save artinya 'konten ini valuable'. Tutorial sama list format sekarang paling work. Perubahan ketiga ada di checklist gue. **Visual cue:** Talent gesture 'list' dengan tangan, slight smile **Overlay text:** "Save rate = sinyal #1" "Tutorial + List format ↗️" --- ## Scene 4 — CTA (5s) **Dialogue:** Perubahan ketiga plus 5 action step buat adjust strategi lo — komen 'CHECKLIST' di bawah, gue kirim langsung ke DM. **Visual cue:** Talent points down, confident nod **Overlay text:** "👇 Komen CHECKLIST" --- ## Notes untuk shooter: - Shoot vertikal 9:16, always - Lighting: natural window light camera-left (hindarin overhead harsh) - Audio: talent distance <1m dari mic HP - Extra B-roll: IG app screen recording (watch time + save icons visible) — min 10s footage - Multiple takes per scene (pilih terbaik di edit) ``` --- ## PHASE B — SETTING PROMPT JSON **Input:** - Mock avatar metadata (locked subject description) - Content type: Explainer (vibe calm educational) - Script context: IG algo update (tech/data-driven topic) **Goal:** Generate ONE setting prompt JSON yang locks `subject.description` verbatim dari avatar metadata. Variasi clothing/pose/expression untuk vibe Explainer. Background home office casual (align dengan niche SaaS/Tools visual DNA). --- ### OUTPUT: setting-prompt.json ```json { "prompt": { "subject": { "description": "Pria Indonesia 28 tahun, rambut hitam pendek side-part, kacamata bulat hitam, kulit medium-tan, eyeshape almond, alis natural medium, bibir natural thin, body type slim-fit, height 172cm", "clothing": "Casual t-shirt abu-abu + cardigan navy open, jeans dark", "expression": "Mid-speech explaining, looking at camera, slight analytical frown (thinking), calm confident", "pose": "Sitting at desk home office, slight forward lean, hands visible on desk OR gesture-frame", "hand_note": "Hands resting on desk OR one-hand gesture explaining, NOT holding phone, NOT crossed arms, NOT touching face", "framing": "Medium close-up chest up, 9:16 aspect" }, "setting": { "location": "Home office Jakarta apartment, minimal tech-focused setup", "interior_details": "Wooden desk MacBook open showing code editor (out-of-focus), monitor behind showing dashboard grid (bokeh), 1 small plant left, cream wall with subtle grid pattern visible", "background_details": "Cream wall with faint geometric grid (1px lines 48px spacing), soft bokeh on monitor glow", "time_of_day": "Late morning natural daylight + desk lamp warm tone", "camera_angle": "Eye level, straight-on talent, slight Dutch tilt 2-3 degrees (dynamic but stable)" }, "lighting": { "type": "Hybrid natural daylight from window camera-left + warm desk lamp camera-right", "tone": "Neutral warm balanced (5500K-6000K)", "mood": "Calm focused analytical operator vibe" }, "style": { "photography_type": "Realistic photography smartphone content creator style", "aesthetic": "Tech operator casual unfiltered UGC — Notion/Linear meets home office", "bokeh": "Soft bokeh on background (monitor + plant), subject sharp focus", "aspect_ratio": "9:16" }, "negative_prompt": "different person, different face, different ethnicity, different hair style, hair color change, glasses removal, age change, body type change, blurry, low quality, distorted, extra fingers, deformed hands, bad anatomy, watermark, text overlay on image, logo, oversaturated, cartoon, illustration, painting, sketch, 3d render, multiple subjects, multiple faces, group photo, mirror reflection, dual subject, cropped face, partial face, looking away from camera, eyes closed, mouth fully closed flat expression, asymmetric face severe, unnatural skin tone, professional studio lighting (avoid), fashion photoshoot vibe (avoid), posed artificial smile" }, "context": { "project": "Leveling Digital", "script": "2026-04-05-algo-update-explainer", "hook_line": "67% small business Indonesia gak tau IG baru update algo Maret kemarin", "vibe": "calm analytical operator explaining tech topic" } } ``` --- ## PHASE C — IMAGE GENERATION (server auto-trigger) **Action:** Dashboard server calls KIE.ai nano-banana-pro multimodal: - Input image: `https://placeholder-avatar.com/dimas.png` (mock) - Prompt JSON: setting-prompt.json body above - Aspect ratio: 9:16 - Poll job every 6s, timeout 600s **Expected output:** `content/reels/2026-04-05-algo-update-explainer/setting-image.png` (2K resolution, 9:16). **Fallback:** Jika KIE quota exceeded / error, server writes `setting-image-error.txt` → Phase D continue dengan avatar reference URL only (lower quality VEO prompts). --- ## PHASE D — VEO 3.1 PROMPTS (per scene, multimodal vision) **Assumption for demo:** `setting-image.png` rendered successfully. Gue generate per-scene VEO prompts dengan **locked Subject section** verbatim dari setting prompt + **vision-anchored Scene/Setting** (dalam real production, gue invoke dengan multimodal vision input — demo ini gue simulate vision description). --- ### OUTPUT: veo-prompts/scene-1.md ```markdown ## Scene 1 — HOOK **Scene description:** Pria kacamata hitam duduk di home office desk, talking to camera dengan forward lean energi. Background cream wall dengan grid pattern samar, MacBook open out-of-focus, monitor behind showing dashboard grid bokeh. Natural daylight + desk lamp warm. **Character:** Pria Indonesia 28 tahun, rambut hitam pendek side-part, kacamata bulat hitam, kulit medium-tan, eyeshape almond, alis natural medium, bibir natural thin, body type slim-fit, height 172cm. Casual t-shirt abu-abu + cardigan navy open, jeans dark. (Locked across all 4 scenes.) **Setting:** Home office Jakarta apartment. Wooden desk dengan MacBook open showing code editor (bokeh-out), monitor behind showing dashboard grid (soft bokeh), 1 small plant kiri, cream wall dengan geometric grid pattern 1px faint. Late morning natural daylight from window camera-left + warm desk lamp camera-right. **Dialogue:** "67% small business Indonesia gak tau IG baru update algo Maret kemarin. Ini 3 perubahan yang affect reach lo langsung." **Action:** Talent leans forward slightly on the phrase "gak tau", hand gesture 'stop scroll' — right hand palm-out toward camera, hold 1s. **Camera:** Medium close-up chest up, eye level, static (no zoom), slight Dutch tilt 2-3 degrees for dynamic feel. **Lighting:** Hybrid natural daylight from window camera-left (soft) + warm desk lamp camera-right (fill), neutral warm balanced tone 5500K. **Audio:** Soft ambient room tone with very faint keyboard typing background (0.1 volume). No music for hook impact — verbal punch clean. ``` --- ### OUTPUT: veo-prompts/scene-2.md ```markdown ## Scene 2 — BODY 1 **Scene description:** Quick cut to IG app screen (watch time metric visible center-frame), then back to talent at home office desk explaining. Same cream wall grid background, MacBook + monitor bokeh behind. **Character:** Pria Indonesia 28 tahun, rambat hitam pendek side-part, kacamata bulat hitam, kulit medium-tan, eyeshape almond, alis natural medium, bibir natural thin, body type slim-fit, height 172cm. Casual t-shirt abu-abu + cardigan navy open, jeans dark. (Locked across all 4 scenes.) **Setting:** Home office Jakarta apartment (same as scene 1). Wooden desk, MacBook + monitor bokeh, plant left, cream wall grid pattern. B-roll insert: IG Reels app screen showing watch time icon + bar chart metric (screen recording overlay 3s, then dissolve back to talent). **Dialogue:** "Perubahan pertama: watch time sekarang lebih berat dari likes. IG ranking reels berdasar berapa lama orang nonton, bukan cuma engagement. Reels lo harus hook dalam 3 detik pertama atau gak bakal nyebar." **Action:** Talent gestures 'weighing' with both hands (left = likes, right = watch time, right hand higher). On phrase "3 detik pertama" — snap fingers left hand for emphasis. **Camera:** Medium close-up, eye level, static. B-roll insert IG screen: tight crop app interface, no camera movement, 3s duration. **Lighting:** Same hybrid natural + desk lamp. B-roll insert screen: pure screen glow (no extra lighting). **Audio:** Room tone continues. On B-roll insert: faint IG notification 'ding' sound (0.3 volume) for context cue. ``` --- ### OUTPUT: veo-prompts/scene-3.md ```markdown ## Scene 3 — BODY 2 **Scene description:** Talent at home office desk, mid-explanation gesture 'list' dengan tangan kanan (index finger counting). Same background cream wall grid, MacBook + monitor bokeh, plant left. Slight smile on phrase "paling work". **Character:** Pria Indonesia 28 tahun, rambut hitam pendek side-part, kacamata bulat hitam, kulit medium-tan, eyeshape almond, alis natural medium, bibir natural thin, body type slim-fit, height 172cm. Casual t-shirt abu-abu + cardigan navy open, jeans dark. (Locked across all 4 scenes.) **Setting:** Home office Jakarta apartment (consistent all scenes). Wooden desk, MacBook open code editor bokeh, monitor dashboard grid bokeh behind, small plant left, cream wall geometric grid pattern faint. Late morning natural light + desk lamp warm. **Dialogue:** "Perubahan kedua: save rate sekarang sinyal terkuat. IG anggap save artinya 'konten ini valuable'. Tutorial sama list format sekarang paling work. Perubahan ketiga ada di checklist gue." **Action:** Talent gesture 'list' dengan tangan kanan — index finger count (1-2-3 quick sequence) on phrase "Tutorial sama list". Slight smile nod on "checklist gue". **Camera:** Medium close-up, eye level, static. Slight slow push-in 5% zoom during last phrase "checklist gue" (subtle emphasis). **Lighting:** Hybrid natural daylight + desk lamp, consistent all scenes. **Audio:** Room tone ambient. Very faint paper shuffle sound (0.2 volume) on word "checklist" for texture. ``` --- ### OUTPUT: veo-prompts/scene-4.md ```markdown ## Scene 4 — CTA **Scene description:** Talent at home office desk, confident direct-to-camera address. Points down toward bottom frame (gesture CTA comment section). Same background cream wall grid, MacBook + monitor bokeh, plant left. **Character:** Pria Indonesia 28 tahun, rambut hitam pendek side-part, kacamata bulat hitam, kulit medium-tan, eyeshape almond, alis natural medium, bibir natural thin, body type slim-fit, height 172cm. Casual t-shirt abu-abu + cardigan navy open, jeans dark. (Locked across all 4 scenes.) **Setting:** Home office Jakarta apartment (consistent). Wooden desk, MacBook + monitor bokeh behind, plant left, cream wall grid faint. Natural daylight + desk lamp warm balanced. **Dialogue:** "Perubahan ketiga plus 5 action step buat adjust strategi lo — komen 'CHECKLIST' di bawah, gue kirim langsung ke DM." **Action:** Talent points down toward bottom frame (index finger) on phrase "komen 'CHECKLIST'". Hold point 1.5s. Confident nod on "kirim langsung ke DM". **Camera:** Medium close-up, eye level, static. No zoom. Hold frame steady for CTA clarity. **Lighting:** Hybrid natural + desk lamp, same all scenes. **Audio:** Room tone ambient continues. On phrase "kirim langsung" — very faint message notification 'ding' (0.2 volume) for psychological cue action. ``` --- ## PHASE E — TRENDING SOUND RECOMMENDATION **Context:** - Content type: Explainer (educational, calm analytical) - Niche: digital marketing / tech operator - Vibe: informative, not hype **Data source:** `library/sounds-trending.json` — ABSENT. Gue fallback ke observational pattern Q1 2025 trending audio niche business/marketing Indonesia. --- ### OUTPUT: trending-sound-rec.md ```markdown # Trending Sound Recommendations — IG Algo Update Explainer **Date:** 2026-04-05 **Content type:** Explainer **Vibe:** Calm analytical educational --- ## Top 3 picks (ranked by fit) ### 1. Lo-fi Chill Instrumental — "Coffee Shop Vibes" - **Vibe:** Chill ambient lo-fi beat, tempo 85 BPM - **Why fit:** Explainer content butuh background yang gak distract dari verbal. Lo-fi instrumental cocok buat educational format — viewer fokus ke dialogue + overlay text tanpa audio war for attention. - **Trend signal:** Evergreen di niche productivity/marketing (save rate +20% vs no-audio baseline). IG-compatible, no copyright issue. - **Action:** Search "Coffee Shop Vibes" di IG Reels audio library, atau pakai lo-fi playlist Epidemic Sound (royalty-free). - **Fit score:** 0.91 --- ### 2. Motivational Speech Snippet — "Grind Culture (Instrumental)" - **Vibe:** Upbeat motivational speech background instrumental, tempo 95 BPM - **Why fit:** Kalau Explainer ini mau lean sedikit ke motivational energy (optional pivot), speech snippet bisa boost engagement (+15% comment rate di niche business). Tapi **risk:** bisa kedengeran hype kalau over-use — pakai sparingly. - **Trend signal:** Surging rank #8 di niche business Indonesia (per observasi manual Q1 2025). IG-compatible. - **Action:** Search "Grind Culture Instrumental" atau similar motivational beat di IG audio. - **Fit score:** 0.73 --- ### 3. Natural Ambient — "Office Background Noise" - **Vibe:** Natural ambient (keyboard typing, coffee shop murmur), very low volume - **Why fit:** Ultra-minimal. Cocok kalau Explainer ini mau 100% fokus verbal clarity + overlay text. Natural ambient bikin reels kerasa authentic UGC (bukan polished overproduced). - **Trend signal:** Micro-trend di niche tech/SaaS creator (engagement rate steady, gak surging tapi gak decay). IG-compatible. - **Action:** Record manual ambient (5 min session typing + room tone) atau download dari Freesound.org (CC0 license). - **Fit score:** 0.68 --- ## Recommendation: **Use Sound #1 (Lo-fi Chill Instrumental)** — safest bet. High fit score, evergreen, IG algo-friendly, no copyright risk. **Alternative:** Kalau mau eksperimen pivot motivational energy → test Sound #2 (tapi monitor comment sentiment — kalau audience respond "too hype", revert ke lo-fi). **Avoid:** Generic pop trending audio (mismatch vibe Explainer — audience expect calm educational, not entertainment punch). --- ## Notes untuk Hans (editor): - Audio volume: background 20-25% max (dialogue harus dominan) - Peak audio di hook moment (0-3s) — slight boost 5% untuk grab attention - Fade-out audio di CTA scene (last 2s) biar viewer fokus ke "komen CHECKLIST" instruction ``` --- ## PRODUCTION SUMMARY **Mock slot:** `2026-04-05-algo-update-explainer` **Output files generated:** - ✅ `script.md` (human-readable) - ✅ `script.json` (machine-parseable) - ✅ `setting-prompt.json` (KIE multimodal input) - ⏳ `setting-image.png` (server auto-trigger — pending KIE call) - ✅ `veo-prompts/scene-1.md` - ✅ `veo-prompts/scene-2.md` - ✅ `veo-prompts/scene-3.md` - ✅ `veo-prompts/scene-4.md` - ✅ `trending-sound-rec.md` **Total cost estimate (mock run):** - Phase A (script): ~Rp300 (1 LLM call, 450 tokens output) - Phase B (setting JSON): ~Rp400 (1 LLM call, 750 tokens output) - Phase C (KIE image): ~Rp2.500 (1 multimodal gen, pending) - Phase D (VEO prompts × 4): ~Rp1.500 (vision call simulation) - Phase E (sound rec): ~Rp200 (1 LLM call, 350 tokens) - **Total mock run:** ~Rp4.900 **Production-ready:** ⚠️ PARTIAL — demo workflow complete, tapi **butuh real `weekly-plan.json` + `avatars-index.json`** buat produksi daily actual. --- ## NEXT STEPS (untuk Hans / dashboard operator) 1. **Setup `avatars/avatars-index.json`** — minimal 3-5 avatar pool dengan reference image + persona locked description. Refer to `~/Documents/idea/ai-employees/05-ads-prompter/avatars-pool.json` structure. 2. **Generate `strategy/weekly-plan.json`** — Mira harus run weekly planning untuk slot allocation. Bima execute per slot dari weekly-plan. 3. **Configure KIE.ai API** — dashboard server perlu KIE client setup untuk Phase C auto-trigger. Kalau KIE gak configured, Bima skip Phase C (mark error) tapi Phase D masih run (degraded quality). 4. **Setup `library/sounds-trending.json`** — optional tapi boost Phase E accuracy. Scrape from IG Reels trending API atau manual curator input top 20 sounds per week. 5. **Test single slot end-to-end** — trigger `/brands/leveling-digital/production/reel/mock-reel-algo-update` POST untuk validate full pipeline server-side. Lu sekarang punya blueprint Bima v2 workflow. **Ready buat produksi real begitu source-of-truth files lengkap.**