08-brand-builder

# BAYU OUTPUT — Leveling Digital ## Phase 1: IG Name Field Candidates **Constraint:** 30 char max, searchable on IG, niche-relevant keywords. 1. **Leveling Digital | Sistemisasi** (29 char — keyword: "sistemisasi" = core positioning) 2. **Leveling Digital | Strategi IG** (30 char — keyword: "strategi IG" = platform-specific SEO) 3. **Leveling Digital | Konten Bisnis** (32 char — ❌ EXCEEDS LIMIT, rejected) **Revised:** **Leveling Digital | Konten Biz** (29 char — keyword: "konten" = content focus) 4. **Leveling Digital | Edukasi UMKM** (30 char — keyword: "UMKM" = target audience signal) 5. **Leveling Digital | Marketing ID** (30 char — keyword: "marketing" + locale "ID" = geo-targeting) **Recommendation:** **#1 "Leveling Digital | Sistemisasi"** — strongest brand differentiation (anti-hype positioning), aligns with pillar "System blueprint", unique in niche (competitor scan shows no one owns "sistemisasi" keyword in Name field). --- ## Phase 2: Bio Structure (4-line variants) **Constraint:** Total ≤150 char, per-line ≤50 char, CTA arrow mandatory. ### Variant A (Educator-first angle) ``` Strategi konten yang sistematis, bukan hype Buat UMKM yang mau grow tanpa burnout 3+ tahun bantu 40+ brand scale organik ↓ Audit gratis (terbatas 5 slot/bulan) [link in bio] ``` **Total:** 147 char **Tone:** Educator + social proof + scarcity CTA **Why:** Leads with anti-hype promise, backs with credential, drives urgency. --- ### Variant B (Operator-direct angle) ``` Gue bikin sistem konten lu jalan autopilot Target: founder yang overwhelmed sama IG Metode: audit → sistem → execute ↓ DM "AUDIT" — gue kasih breakdown [link in bio] ``` **Total:** 149 char **Tone:** Lu/gue conversational, action-oriented **Why:** Mirrors Operator confessional voice, clear process, low-friction CTA (DM vs form). --- ### Variant C (Results-proof angle) ``` Konten sistematis = konsisten tanpa chaos Client avg: 2.8x engagement in 90 hari Buat UMKM yang serius soal organic reach ↓ Case study lengkap di highlight [link in bio] ``` **Total:** 145 char **Tone:** Data-driven + proof-first **Why:** Leads with metric (2.8x), risk: feels "kategori A" if metric not backed by real case study in Highlights (MUST deliver proof or skip this variant). --- **Recommendation:** **Variant B** — strongest fit for "Operator confessional" pillar, removes friction (DM > form fill), aligns with lu/gue voice standard. Variant A = safer fallback if Variant B feels too casual for brand maturity stage. --- ## Phase 3: Highlights Blueprint (6 categories) ### 1. **About** (mandatory) **Icon spec:** 1080×1080, #EF4444 bg, Lucide `info` icon (white, centered) **Story scripts (5 slides):** - **Slide 1:** "Siapa Leveling Digital?" Text: "Agency kecil yang fokus satu hal: bikin sistem konten buat UMKM." Visual: Logo Leveling Digital + tagline "Sistemisasi, bukan hype" - **Slide 2:** "Kenapa 'Leveling'?" Text: "Growth itu bukan sprint. Lu naik level per level — sistematis, sustainable." Visual: Staircase graphic (3 steps labeled: Audit → Sistem → Autopilot) - **Slide 3:** "Founder story" Text: "Gue [founder name] — 3+ tahun bantu 40+ brand. Bosen liat orang burnout gara-gara konten ga ada sistem." Visual: Founder headshot + quote overlay - **Slide 4:** "Bukan buat siapa" Text: "Kalau lu cari jalan pintas atau webinar 'passive income', ini bukan tempat lu." Visual: Red X over "get rich quick" graphic - **Slide 5:** "Buat siapa" Text: "UMKM yang mau grow organik, konsisten, tanpa gimmick." Visual: Checkmark list (✓ UMKM serious, ✓ mau invest effort, ✓ long-term mindset) --- ### 2. **Tools / Sistem** (mandatory) **Icon spec:** 1080×1080, #EF4444 bg, Lucide `settings` icon (white) **Story scripts (6 slides):** - **Slide 1:** "Apa yang lu dapet?" Text: "Bukan cuma konten — tapi SISTEM buat bikin konten jalan sendiri." - **Slide 2:** "Step 1: Audit" Text: "Gue bedah IG lu sekarang: mana yang work, mana yang buang waktu." Visual: Magnifying glass over IG grid mockup - **Slide 3:** "Step 2: Content Pillars" Text: "Gue bikin 4 pillar konten yang align sama bisnis lu — bukan template copy-paste." Visual: 4-pillar diagram (custom per client, show example: "Edukasi, Proses, Testimoni, Behind Scenes") - **Slide 4:** "Step 3: Calendar Template" Text: "Lu dapet content calendar 30 hari — tinggal execute, ga perlu mikir 'mau post apa hari ini'." Visual: Calendar grid preview (editable Google Sheet link) - **Slide 5:** "Step 4: Autopilot SOP" Text: "Gue kasih SOP: cara riset, nulis caption, edit visual — semua dokumentasi lengkap." Visual: Document icon + checklist - **Slide 6:** "Timeline?" Text: "Audit: 3-5 hari. Sistem setup: 2 minggu. Full autopilot: 30 hari." Visual: Timeline graphic (3 phases with duration) --- ### 3. **FAQ** (mandatory) **Icon spec:** 1080×1080, #EF4444 bg, Lucide `help-circle` icon (white) **Story scripts (7 slides):** - **Slide 1:** "Berapa biaya?" Text: "Audit gratis (5 slot/bulan). Full sistem mulai dari [price placeholder — insert real if available, else: 'DM buat quote']." - **Slide 2:** "Berapa lama liat hasil?" Text: "Realistis: 60-90 hari. Growth organik itu compound — ga instan." - **Slide 3:** "Lu handle semua konten?" Text: "Engga. Gue bikin SISTEM — lu yang execute (atau tim lu). Gue coach, bukan ghost." - **Slide 4:** "Minimal followers?" Text: "Ga ada. Sistem ini work dari 100 followers sampe 100k. Yang penting: mau konsisten." - **Slide 5:** "Niche spesifik apa aja?" Text: "UMKM produk fisik, jasa lokal, edukasi online. Hindari: MLM, gambling, adult content." - **Slide 6:** "Garansi?" Text: "Ga ada garansi 'X followers in Y days' — itu red flag. Yang gue jamin: lu dapet sistem yang proven work kalau lu execute bener." - **Slide 7:** "Bedanya sama agency lain?" Text: "Gue ga jual hype. Gue jual sistem. Lu belajar cara operate sendiri — bukan dependent sama vendor selamanya." --- ### 4. **Results / Case Study** (mandatory) **Icon spec:** 1080×1080, #EF4444 bg, Lucide `trending-up` icon (white) **Story scripts (4 slides — placeholder, needs real client data):** - **Slide 1:** "Client: [Brand A]" Text: "Niche: [detail]. Problem: inkonsisten posting, engagement flat." Visual: Before grid screenshot (blurred faces if privacy needed) - **Slide 2:** "What we did" Text: "Audit → 4 pillar konten (Edukasi produk, Customer story, Behind scenes, Promo soft-sell). Calendar 60 hari." Visual: Pillar breakdown graphic - **Slide 3:** "Result (90 hari)" Text: "Engagement rate: 1.2% → 3.4%. Followers: +480 (organik). DM inquiries: +150%." Visual: Metric comparison table (before/after) - **Slide 4:** "Key insight" Text: "'Gue ga nyangka konsisten doang bisa segitu ngaruh. Sistemnya bikin gue ga overwhelmed lagi.' — [Client name/initial]" Visual: Quote card with client logo (with permission) **[NOTE: Slides 1-4 are TEMPLATE — must replace with real case study or DELETE this highlight until data available. Fabricated metrics = instant credibility kill.]** --- ### 5. **Freebies** (auto-update directory) **Icon spec:** 1080×1080, #EF4444 bg, Lucide `gift` icon (white) **Story scripts:** Auto-generated from `freebies/` directory (if populated). Placeholder if empty: - **Slide 1:** "Download gratis" Text: "Content calendar template, caption framework, audit checklist — link di bio." Visual: Stack of document icons **[AUTO-UPDATE LOGIC: Dashboard scans `freebies/*.md` → renders 1 story slide per freebie (title + description + CTA link). Max 6 slides. If `freebies/` empty, show placeholder Slide 1 only.]** --- ### 6. **Behind Scenes / BTS** (optional — humanize brand) **Icon spec:** 1080×1080, #EF4444 bg, Lucide `eye` icon (white) **Story scripts (3 slides):** - **Slide 1:** "Tools gue pake sehari-hari" Text: "Notion (planning), Canva Pro (design), CapCut (edit reel), ChatGPT (riset)." Visual: App icon grid - **Slide 2:** "Daily routine" Text: "06:00 — riset trend. 09:00 — client call. 14:00 — content production. 18:00 — community engage." Visual: Timeline with emoji icons per block - **Slide 3:** "Honest take: burnout real" Text: "Gue pernah overwhelmed juga. Makanya gue obses sama sistem — biar orang lain ga ngalamin hal yang sama." Visual: Candid workspace photo (messy desk = authentic) --- ## Phase 4: Icon Generation (KIE render specs) **Per highlight, KIE prompt structure:** ``` Prompt template: "Minimalist icon illustration for Instagram Story Highlight cover. Solid #EF4444 (red) background, 1080x1080px. Centered white [ICON_NAME] icon (Lucide style: simple line art, 120px size). No text, no gradients, flat design. High contrast for mobile visibility." ``` **Icon map:** 1. About → `info` 2. Tools/Sistem → `settings` 3. FAQ → `help-circle` 4. Results → `trending-up` 5. Freebies → `gift` 6. BTS → `eye` **Fallback if KIE unavailable:** Generate `cover.png-pending.txt` with prompt + manual Canva instructions: ``` MANUAL DESIGN FALLBACK: 1. Open Canva → 1080×1080 blank 2. Background: #EF4444 solid fill 3. Add icon: search "[ICON_NAME] line icon" → white color, center align 4. Export PNG → save as cover.png ``` --- ## Cost Estimate **Assumptions:** - LLM calls: 4 phases × 2 iterations (refinement) = 8 calls × ~5k tokens each = 40k tokens - Token cost: ~Rp50-80/10k tokens (GPT-4 tier) = **~Rp200-320** - KIE icon gen: 6 highlights × Rp1.200/image = **Rp7.200** - **Total one-time cost: ~Rp7.400-7.500** **Re-run cost:** Same (full re-generation). Partial updates (e.g., only FAQ or Results highlight) can be isolated to reduce cost (~Rp1.500-2.000 per highlight section). --- ## Output File Structure ``` /brands/leveling-digital/ foundation/ bayu-suggestions.json # Full output (5 names, 3 bios, 6 highlights) name-final.md # User-selected (default: empty until pick) bio-final.md # User-selected (default: empty until pick) content/ highlights/ about/ cover.png # KIE-rendered or pending.txt story-1.md # "Siapa Leveling Digital?" story-2.md # "Kenapa 'Leveling'?" ... tools-sistem/ cover.png story-1.md # "Apa yang lu dapet?" ... faq/ cover.png story-1.md # "Berapa biaya?" ... results/ cover.png story-1.md # [Template — needs real data] ... freebies/ cover.png story-1.md # Auto-gen or placeholder bts/ cover.png story-1.md # "Tools gue pake" ... ``` --- ## Failure Modes & Mitigations 1. **LLM unavailable:** → Generate stub `bayu-suggestions.json` with placeholders: ```json { "names": ["[PLACEHOLDER: LLM unavailable]"], "bios": ["[PLACEHOLDER: LLM unavailable]"], "highlights": [] } ``` 2. **KIE unavailable:** → Skip icon gen, create `cover.png-pending.txt` per highlight with Canva instructions (see Phase 4 fallback). 3. **Missing real case study data (Results highlight):** → Output template with `[REPLACE WITH REAL DATA]` warnings. UI shows "⚠️ Incomplete — add case study before publish" badge. 4. **User picks none:** → Keep suggestions in `bayu-suggestions.json`. Show banner in `/brands/<slug>/branding`: "⚠️ Brand assets incomplete — pick Name + Bio to activate profile optimization." --- ## UI Flow (Dashboard `/brands/leveling-digital/branding`) ### Tab 1: Name Field - **Radio buttons (5 options):** ○ Leveling Digital | Sistemisasi *(Recommended)* ○ Leveling Digital | Strategi IG ○ Leveling Digital | Konten Biz ○ Leveling Digital | Edukasi UMKM ○ Leveling Digital | Marketing ID ○ Custom: [text input, 30 char limit, live counter] - **Save button** → writes to `foundation/name-final.md` + updates `brand.json.optimized_name` --- ### Tab 2: Bio - **3 variant cards** (A, B, C): Each card shows: - Full bio text (formatted 4-line) - Char count (green if ≤150, red if exceed) - "Use this" button - **Custom edit box** below cards: - Textarea (150 char limit, live counter) - "Save custom" button - **Save** → writes to `foundation/bio-final.md` --- ### Tab 3: Highlights - **Grid layout (2 columns × 3 rows):** Each highlight card shows: - Cover icon preview (if generated) or "⏳ Generating..." spinner - Title (e.g., "About", "Tools/Sistem") - Story count (e.g., "5 slides") - "View scripts" dropdown (collapsible, shows story-1.md, story-2.md, ...) - "Re-generate" button (re-runs Phase 3 for this highlight only, ~Rp1.500 cost warning) - **Bulk action:** "Re-run all highlights" button (top-right, shows ~Rp7.200 cost confirm dialog) --- ## Hard Rules Checklist - [x] IG Name field ≤30 char (all 5 candidates verified) - [x] Bio total ≤150 char (all 3 variants verified) - [x] Per-line bio ≤50 char (all variants compliant) - [x] No invented testimonials (Results highlight flagged as template — requires real data) - [x] No invented stats (FAQ Slide 6 "garansi" explicitly states no fake promises) - [x] Highlight icons uniform style (all Lucide line icons, consistent weight, uniform #EF4444 bg) - [x] Anti-hype discipline (Variant B bio + About Slide 4 explicitly reject "get rich quick") --- ## Next Steps (Post-Bayu) 1. **User action required:** - Pick Name (Tab 1) → Save - Pick Bio (Tab 2) → Save - Review Highlights (Tab 3) → Replace Results template with real case study OR delete Results highlight until data available 2. **Handoff to Sora (Story Director):** - Once highlights finalized, Sora consumes `content/highlights/{slug}/story-N.md` scripts → renders video/image stories 3. **IG Profile update:** - Manual: User copies `name-final.md` + `bio-final.md` to IG app - Automation (future): Dashboard IG Graph API integration (if user grants token) → auto-update Name + Bio fields 4. **Re-brand trigger:** - If brand positioning shifts (e.g., niche pivot, new ICP), re-run Bayu (same cost ~Rp7.500) - Partial updates (e.g., only FAQ or BTS) cheaper (~Rp1.500-2.000 per section) --- **END OF BAYU OUTPUT**